Comment on Node ant

Joel Shoop — Fri, 23 May 2008 14:24:57 -0400

This will be a true test of how powerful branding can be. A lot of people praise Apple for their branding efforts, over the past decade especially, but the performance of their actual products has gone a long way to reinforce that quality brand. Maybe CP+B can convince Microsoft to change the way they do business and make products so that they can back up their new brand message - whatever it may be.