http://www.fastcompany.com/member_recent_content/118700 Member recent activity block for member profile page en http://www.fastcompany.com/node/871336 <p>Microsoft needs a thorough house cleaning from top to bottom. Let Bill retire, send Ballmer packing, sack the chief marketing team of Mathews and Delman. They’ve wasted more dollars on ineffective ad campaigns than any duo in ad history. Give David Webster, Microsoft’s internal brand lead free reign on how to establish an emotional connection with prospects and customers. Eliminate value-less layers of corporate process and protocol. Let him partner with Bogusky’s team to create an ongoing dialogue with prospects and customers. Don’t try to be cool. Microsoft isn’t cool.</p> <p><a href="http://www.fastcompany.com/node/871336">read more</a></p> Thu, 29 May 2008 11:21:01 -0400 mark olson 871336 at http://www.fastcompany.com