Truth 2: A Beautiful Idea Is Never Perfect

Max Mckeown — Wed, 28 May 2008 07:14:48 -0400

There is no such thing as the perfect business idea. There are good ideas that reward effort. There are ideas that attract interest and inspire support. There are beautiful ideas change our perception of what is possible and what is desirable. People invest hope, time, and money in attempting to make beautiful ideas real.

Truth 1: Innovation Is New Stuff That Is (Made) Useful

Max Mckeown — Tue, 20 May 2008 06:30:41 -0400

Innovation is new stuff that is useful. That’s just about the best definition. It clears up what’s interesting about innovation without overcomplicating. It also leads to the two questions that you should be asking next: Useful for who? How new is new?

Introducing the Truth About Innovation

Max Mckeown — Mon, 19 May 2008 08:46:23 -0400

Innovation rocks. It rolls. It makes the world go round. Our lifestyles are the result of other people’s efforts to improve the human condition. They mixed ideas and inventions together. They worked hard to create the must-have and often taken for granted stuff that surrounds us.