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 <title>Nothing of real substance</title>
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 <description>&lt;p&gt;Just very intrigued with the FC article, Brand Obama and how this can be adapted to my work and life.  The development of a person as a brand is obviously nothing new (Michael Jordan, Tiger Woods, Bill Clinton), but the way in which Obama and his camp are going about it lends the idea to more than a public figure finding a new way to feed him/herself into the pipeline of celebrity and then using that line to bring forth one&#039;s goals. I wonder, at a base, day to day, personal level, how much of an impact would branding oneself in such a way make...&lt;/p&gt;
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 <category domain="http://www.fastcompany.com/tags/adaptive-leadership">adaptive leadership</category>
 <category domain="http://www.fastcompany.com/tags/courtney-walker">Courtney Walker</category>
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 <pubDate>Thu, 08 May 2008 14:58:08 -0400</pubDate>
 <dc:creator>Courtney Walker</dc:creator>
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