Comment on Node ant

mark palmer — Tue, 27 Oct 2009 11:54:28 -0400

As a facilitator - who spends a lot of time getting people and companies to unblock. This cuts at the nub of the 2 factors that help create new insight.
1. A fresh perspective. See things from somewhere else 2. You then add in stimulus. I can ask you to be angry or scratch your car and you are angry. The pressures on time, targets, roles and functions means too often we short circuit time spent on fresh perspectives and adding in stimulus to break us from our habitual thinking ruts.

Comment on Node ant

mark palmer — Fri, 29 May 2009 18:19:06 -0400

We get too hooked up on neuroscience and the desirefor a predictive answer. If you accept Jung belief in personality preferences which is the basis for Myers Briggs profiling - the most commonly used personality profiling methodology and 2m done a year - we have preferences which are inate - but we can choose or learnhow to act of preference. In contrast to what this paper states the opposite is true for marketers. Let me explain. The 2 main functions in Myers Briggs assessment are how we perceive and how we decide.

Fast Talk Response -

mark palmer — Mon, 28 Apr 2008 19:21:06 -0400

Learn from the film industry. Film companies used to want to own the talent. Now they accept they market the talent and let the talent create the concepts. Increasingly the money is in the concerts, the merchandise and the fame vs the records. So why not charge a royalty on income based on fame increase over time....e quotient.