Comment on Node ant

James Kane — Sun, 13 Apr 2008 20:27:10 -0400

Each of these three studies are right on target in their findings, especially as they relate to building and maintaining customer loyalty online. True loyalty is only possible when an organization strongly demonstrates to its customers each of the following six behaviors on a consistent basis: competency, integrity, recognition, proactivity, savvy, and chemistry. Traditionally, a retailer would be able to demonstrate these behaviors through their sales staff and their showrooms, in addition to their services and products.