Comment on Node ant

Sarah Doody — Thu, 12 Jun 2008 14:01:19 -0400

Digitizing reading somewhat de-humanizes the activity. Reading is multi-sensory and interactive. I think that people will not be able to cope the inability to make notes, turn down pages, and flip through to find favorite passages to share with friends. Perhaps if the Kindle was in color and had the ability to make notes, then the transition would be easier. But right now it will be difficult for people to make a psychological shift to digital reading devices.

Comment on Node ant

Sarah Doody — Wed, 04 Jun 2008 10:47:32 -0400

I agree that innovation is truly a social process. By having multiple disciplines involved early on, you are able to identify and solve problems far more effectively - and as a result, get to market faster. However, the challenge with this idea of social innovation lies in finding the balance for the group to focus on one or two key ideas and have a strong leader who knows when you hit what I'd call "idea creep - when excess ideas need to be killed.

Educating The Advertiser

Sarah Doody — Fri, 30 May 2008 22:41:53 -0400

Current social networks have used the Google model of advertiser do-it-yourself media buying options which has lead many to ponder the future or need for sales teams at social networks. However, at Ad:tech, an interactive advertising and technology conference – one thing was clear – media buyers are screaming for social networks to educate them on how to spend more money to reach audiences who are moving away from traditional media and spending more time on digital interactive experiences.

The Feminization of Design

Sarah Doody — Fri, 30 May 2008 22:31:09 -0400

“Ours is the age of design experiences – and it is the technology that is made for young people that is on the cutting edge of advancing this agenda.”

In his book Brandjam Marc Gobe writes about how brands today must shift from ‘communications’ and ‘commodities’ to ‘emotion’ and ‘inspiration’.