Employees Employing Cosmetic Procedures?

Jeffrey Olchovy — Sat, 30 Aug 2008 11:57:36 -0400

Hitting the media recently have been reports saying that many people are utilizing cosmetic surgery to climb the corporate ladder.

And yes, new avenues open for cosmetic surgeons everyday it seems.

Whether trying to look less tired or fighting off young, perky newcomers at work - the general public is still demanding cosmetic procedures to gain the upper hand.

Plastic surgeons should take note of such motivation for surgery by employing marketing campaigns that effectively cater to these demands.

Cosmetic Surgery and Europe: Striving for Homogeneity

Jeffrey Olchovy — Sat, 30 Aug 2008 11:51:28 -0400

Apparently, South Americans that live in Europe undergo cosmetic surgery to achieve a more European look, says Gadling.com.

As overseas cosmetic surgery retreats are getting more popular, Western and American plastic surgeons should seriously consider opening up aggressive Hispanic marketing campaigns in order to route business into their practice - earning international reputability and favorable exchange rates.

What would an effective hispanic marketing campaign entail?

An Open Window for Marketing Opportunities

Jeffrey Olchovy — Sat, 30 Aug 2008 11:43:58 -0400

Recently a report from Long Beach's Press Telegram stated that more and more cosmetic surgery patients are taking larger block of time off between doctor visits to compare the prices and service offerings of other cosmetic surgery practices.

While one may want to blame the economy for such activity, some rather should thank it.

Think about it. This is your chance if this said patient was not your incumbent, to grab a hold of a new population of clients if your localized marketing tactics is up to snuff.

When is a Trend a Scam?

Jeffrey Olchovy — Sat, 30 Aug 2008 11:36:51 -0400

One must have a discerning eye to spot unethical marketing attempts in today's world.

Now, I am not entirely sure if what follows is bogus, however, it is food for thought for those interested in online marketing, popular celebrity figures or cosmetic surgery:

A new trend was recently announced in an online press release that touted shoulder liposuction as the new 'in'. Patients, they say, are trying to achieve the skinny shoulder look like celebrities such as Madonna and Kiera Knightley.

Who is Earning Money In Our Economy?

Jeffrey Olchovy — Sat, 30 Aug 2008 11:27:20 -0400

Recently Artes Medical posted a $1.1 million increase in revenue for the last fiscal quarter.

Now, what Artes is vested in is medical aesthetics - so plastic and cosmetic surgeons take note.

You see, such a report shows that even in our current economic recession, there is widespread demand for cosmetic surgery - especially for the products associated with cosmetic procedures. This is what Artes deals in, namely noninvasive products and injectable treatments.

The Internet-TV Connection: Looking Towards the Future

Jeffrey Olchovy — Thu, 21 Aug 2008 16:33:02 -0400

I honestly doubt that there will ever be a time when American families trade the old living room television set for a broadband connection and an IBM.

Having both? Sure, it's been like that for over a decade now, but the chances that Internet will replace TV entirely are rather slim.

Instead, look for the Internet and TV to become integrated beyond their traditional recognition. With new technologies being worked on at manufacturing firms like Sony, we will soon see television sets that will be able to stream content from online sources in a seamless fashion.

Analyzing Internet Search Engine Usage

Jeffrey Olchovy — Thu, 21 Aug 2008 16:25:06 -0400

With news of just about half of all Internet users turning to search engines at least once a day, business owners should find that having an active search engine optimization campaign is integral to remain competitive in their respective industries.

As of now, just cleaning up your Web site and adding, original unique content on a regular basis won't get you very far - but it will at least set you apart from the pack and keep you primed for frequent, aggressive Internet marketing endeavors.

Keep Pace in Your Industry By Utilizing a Blog

Jeffrey Olchovy — Thu, 21 Aug 2008 16:16:08 -0400

Not a week goes by where I don't espouse the virtues of corporate blogging somewhere on the Internet.

Frankly, it's a topic that I blog about probably once a week at our plastic surgery marketing blog, cosmeticSEO.com.

Cosmetic Surgery Still On the Rise? No Surprise.

Jeffrey Olchovy — Sat, 16 Aug 2008 03:02:54 -0400

It is without doubt that plastic surgery remains a cornerstone of our rather vain society. What's more is that it's popularity is ever-increasing on the global scale.

Across the Atlantic, for instance, there has been a 35% increase in the acceptance of cosmetic surgery in the past year. Popular procedures in Europe tend to follow suit with those in America, with breast augmentation, rhinoplasty, and liposuction leading the most sought after treatments.

What this means for surgeons in America is that it's a ripe time to conduct overseas marketing campaigns.

Building SEO and Internet Marketing Campaigns

Jeffrey Olchovy — Sat, 16 Aug 2008 02:54:48 -0400

When entering into a service contract for seach engine optimization and Internet marketing, one has to know the ins-and-outs of their selected service package. A divide between you contract and your expectations can wreak havoc on your budget and your business relationships.

For example, ask yourself these questions:

Is Web site design and/or redesign covered in this cost? What about custom programming to avoid duplicate content and to remap URLs?