Comment on Node ant

robert quashie — Mon, 08 Dec 2008 15:59:26 -0500

Effectiveness of the ad creative aside, you seemed to have missed the point that the NFLPA's role as a labor union is to raise and protect the earning power of it's membership. One of their key audiences is brand managers who higher players as spokespersons. The NFL, the league, usually takes the lead in marketing the players to the general public, either at the national or local market/team level. Outside of the Players Inc., logo and brand, few consumers have any interaction or intersection with the NFLPA.

Comment on Node ant

robert quashie — Mon, 08 Dec 2008 15:55:55 -0500

Effectiveness of the ad creative aside, you seemed to have missed the point that the NFLPA's role as a labor union is to raise and protect the earning power of it's membership. One of their key audiences is brand managers who hire players as spokespersons. The NFL, the league, usually takes the lead in marketing the players to the general public, either at the national or local market/team level. Outside of the Players Inc., logo and brand, few consumers have any interaction or intersection with the NFLPA.

Fast Talk Response -

robert quashie — Tue, 29 Apr 2008 16:35:37 -0400

I think the answer is no. They are dead -- just still twitching and kicking. Their business model was developed to exploit the inability for local/traveling artists to organize mass markets for their music, along with new technology (wax records). I think the next era in music will be lead by entities that figure out how to bring live or viral experiences of 'music' to global audiences, quickly and efficiently.

Fast Talk Response -

robert quashie — Fri, 04 Apr 2008 17:18:26 -0400

Their roots were sunk in old media models that push content rather than organize markets and channels, allowing users to provide the content.