http://www.fastcompany.com/member_recent_content/108677 Member recent activity block for member profile page en http://www.fastcompany.com/node/890242 <p>Fred is absolutely right in his assessment that part of Apple's success is that it leveraged the "cool" factor of its products in its branding communications. However, CP+B's task is far from creating a cooler campaign than Apple's. It's not about being hip for Microsoft. It is a different kind of business model that targets a different consumer than Apple: the everyday business man.</p> <p><a href="http://www.fastcompany.com/node/890242">read more</a></p> Sat, 14 Jun 2008 23:26:55 -0400 Alex Denholm 890242 at http://www.fastcompany.com