http://www.fastcompany.com/member_recent_content/107694 Member recent activity block for member profile page xx The Story of the Incredibly Shrinking Brands And The Role Values Can Play in Making Them Big Again http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big--1 <p>&nbsp;</p> <div class="og_rss_groups"><ul class="links"><li class="first last og_links"><a href="/group/social-responsibility" class="og_links">Social Responsibility</a></li> </ul></div><p><a href="http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big--1">read more</a></p> Innovation social problems social responsibility sustainability Technology Leadership Management Social Responsibility 826361 Social Responsibility Fri, 25 Apr 2008 15:01:50 -0400 826361 at http://www.fastcompany.com The Story of the Incredibly Shrinking Brands And The Role Values Can Play in Making Them Big Again http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big--0 <p>&nbsp;</p> <div class="og_rss_groups"><ul class="links"><li class="first last og_links"><a href="/group/social-responsibility" class="og_links">Social Responsibility</a></li> </ul></div><p><a href="http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big--0">read more</a></p> Innovation social problems social responsibility sustainability Technology Leadership Management Social Responsibility 826360 Social Responsibility Fri, 25 Apr 2008 15:01:42 -0400 826360 at http://www.fastcompany.com The Story of the Incredibly Shrinking Brands And The Role Values Can Play in Making Them Big Again http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big-a <p>How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylors?” It seems that this past decade’s media revolution has empowered consumers while making brands more insecure.</p> <p><a href="http://www.fastcompany.com/blog/107694-107694/thvx/story-incredibly-shrinking-brands-and-role-values-can-play-making-them-big-a">read more</a></p> advertising Design Hispanic Innovation Marketing multicultural strategic planning Leadership Management Social Responsibility 826350 Fri, 25 Apr 2008 14:55:56 -0400 826350 at http://www.fastcompany.com