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 <title>Overview of Traditional Marketing</title>
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 <description>&lt;p&gt;Marketing - A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/jeff-blackwell/sales-theory-and-practice/overview-traditional-marketing&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Mon, 16 Jun 2008 01:35:24 -0400</pubDate>
 <dc:creator>Jeff Blackwell</dc:creator>
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 <title>Salesmanship and Empathy</title>
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 <description>&lt;p&gt;One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer&#039;s point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/jeff-blackwell/sales-theory-and-practice/salesmanship-and-empathy&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Thu, 27 Mar 2008 22:36:50 -0400</pubDate>
 <dc:creator>Jeff Blackwell</dc:creator>
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