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<item>
 <title>Why Would Any Business Professional Agree To Be A Mentor?</title>
 <link>http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/why-would-any-bu</link>
 <description>&lt;p&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;Here&#039;s a question for you...&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/why-would-any-bu&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/ralph-paglia-automotive-digital-marketing-professional-community">Ralph Paglia Automotive Digital Marketing Professional Community</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <pubDate>Fri, 20 Mar 2009 00:33:02 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">1223725 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/comment/comment-node-ant-3219</link>
 <description>&lt;p&gt;If Yahoo! stock continues to get battered downward, Mr. Ballmer will be able to acquire the company for a fraction of the amount that Jerry Yang turned down... This will ensure Mr. Balmer&#039;s folk-hero status within the ranks of Microsoft shareholders.&lt;/p&gt;
</description>
 <pubDate>Wed, 19 Nov 2008 14:28:27 -0500</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">1087563 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets</title>
 <link>http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/ten-most-common-</link>
 <description>&lt;p&gt;The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia&#039;s personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, 2008...&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/ten-most-common-&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/ralph-paglia-automotive-digital-marketing-professional-community">Ralph Paglia Automotive Digital Marketing Professional Community</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <pubDate>Wed, 19 Nov 2008 00:32:23 -0500</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">1086777 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/comment/comment-node-ant-3213</link>
 <description>&lt;p&gt;No way! This would cause a ripple effect throughout our economy that would be irreversible and massively detrimental to America&#039;s ability to compete in a global marketplace.&lt;/p&gt;
</description>
 <pubDate>Wed, 19 Nov 2008 00:32:10 -0500</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">1086778 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>If you are in the auto industry... Do you know about the ADM Professional Community?</title>
 <link>http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/if-you-are-auto-</link>
 <description>&lt;p&gt;
How much do you know about the rapidly growing online community of automotive marketing professionals located at &lt;a href=&quot;http://www.automotivedigitalmarketing.com/&quot;&gt;www.AutomotiveDigitalMarketing.com&lt;/a&gt;? 
&lt;/p&gt;
&lt;p&gt;
Did you know there are now &lt;a href=&quot;http://www.automotivedigitalmarketing.com/profiles/members/&quot;&gt;over 1010 members&lt;/a&gt; on Automotive Digital Marketing Professional Community? &lt;strong&gt;Have you reached out to connect with important ADM member contacts by asking them to be your Friend?&lt;/strong&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/if-you-are-auto-&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/professional-community">Professional Community</category>
 <category domain="http://www.fastcompany.com/tag/automotive">automotive</category>
 <category domain="http://www.fastcompany.com/tag/digital-marketing">digital marketing</category>
 <category domain="http://www.fastcompany.com/tag/ralph-paglia">Ralph Paglia</category>
 <category domain="http://www.fastcompany.com/tag/auto-industry-website">auto industry website</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <pubDate>Sat, 05 Jul 2008 18:34:40 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">915903 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ford Deploys Innovative Program Designed to Drive Increased Investment into Tier 3 Digital Advertising</title>
 <link>http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/ford-deploys-in-0</link>
 <description>&lt;p&gt;
Ford Motor Company recently announced that they are launching a Digital Advertising Program for Ford and Lincoln Mercury dealers.  This program is being timed to correspond with the Dealer Co-Op advertising program that was kicked off in April, 2008.  What I find most interesting about this development is it marks the first time a major OEM has taken an effective course of action designed to leverage the buying power of their national Tier1 advertising buys to the benefit of their dealer network&#039;s Tier 3 media buying benefit.
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ralph-paglia/ralph-paglias-automotive-digital-marketing-professional-community/ford-deploys-in-0&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/advertising">advertising</category>
 <category domain="http://www.fastcompany.com/tag/digital-marketing">digital marketing</category>
 <category domain="http://www.fastcompany.com/tag/car-dealers">car dealers</category>
 <category domain="http://www.fastcompany.com/tag/automotive">automotive</category>
 <category domain="http://www.fastcompany.com/tag/lincoln-mercury">Lincoln Mercury</category>
 <category domain="http://www.fastcompany.com/tag/ford">Ford</category>
 <category domain="http://www.fastcompany.com/tag/car-sales">car sales</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <pubDate>Fri, 13 Jun 2008 12:48:59 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">889651 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/node/885606</link>
 <description>&lt;p&gt;To: All Ford and Lincoln Mercury Dealers - June 5, 2008&lt;br /&gt;
Subject: Ford and Lincoln Mercury Digital Advertising Program&lt;/p&gt;
&lt;p&gt;BACKGROUND:&lt;/p&gt;
&lt;p&gt;The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/885606&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 07 Jun 2008 16:07:19 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">885606 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/node/885605</link>
 <description>&lt;p&gt;To: All Ford and Lincoln Mercury Dealers - June 5, 2008&lt;br /&gt;
Subject: Ford and Lincoln Mercury Digital Advertising Program&lt;/p&gt;
&lt;p&gt;BACKGROUND:&lt;/p&gt;
&lt;p&gt;The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/885605&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 07 Jun 2008 16:05:10 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">885605 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/node/885599</link>
 <description>&lt;p&gt;To: All Ford and Lincoln Mercury Dealers - June 5, 2008&lt;/p&gt;
&lt;p&gt;Subject: Ford and Lincoln Mercury Digital Advertising Program&lt;/p&gt;
&lt;p&gt;BACKGROUND:&lt;/p&gt;
&lt;p&gt;The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/885599&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 07 Jun 2008 16:03:25 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">885599 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Comment on Node  ant</title>
 <link>http://www.fastcompany.com/node/885601</link>
 <description>&lt;p&gt;To: All Ford and Lincoln Mercury Dealers - June 5, 2008&lt;br /&gt;
Subject: Ford and Lincoln Mercury Digital Advertising Program&lt;/p&gt;
&lt;p&gt;BACKGROUND:&lt;/p&gt;
&lt;p&gt;The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/885601&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sat, 07 Jun 2008 16:03:20 -0400</pubDate>
 <dc:creator>Ralph Paglia</dc:creator>
 <guid isPermaLink="false">885601 at http://www.fastcompany.com</guid>
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