Comment on Node ant

Benjamin Welch — Wed, 26 Mar 2008 15:16:15 -0400

This data is fascinating and well worth using. But this is only a piece of the overall puzzle. Both "Influentials" and "Accidental Influentials" exist and both have to be taken into account. No two campaigns should be exactly the same. And good old fashioned intuition is fantastic as well and adds passion and creativity to the process. But trusting your intuition to the point of ignoring all other factors is self-righteous and stupid. The same goes for data and statistics. The key is looking at all of them and using all the data available.