http://www.fastcompany.com/member_recent_content/100938 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-367 <p>GAP=Classic Hip. It's a lifestyle. To embody that lifestyle, the brand needs anticipate where the Classic Hip mindset will be and get there ahead of everyone else. Looking back to determine classic is flawed thinking. When new designs are unveiled, the customer should think, "I'd be crazy not to buy that." One thought, Classic Hip is driven by demographics, mainly age and ethnicity.</p> Thu, 21 Feb 2008 13:11:46 -0500 Jerry Freeman 719634 at http://www.fastcompany.com