http://www.fastcompany.com/member_recent_content/100883 Member recent activity block for member profile page en http://www.fastcompany.com/comment/comment-node-ant-356 <p>The idea of "design" must go far beyond the surface view. Yves has expressed well the pervasiveness of design and how it must be tied to Brand and Customer experience through the strategic position of decision about design and the level at which it must be cogitated.</p> Thu, 21 Feb 2008 10:48:45 -0500 Gene Wright 719259 at http://www.fastcompany.com