Need An Agent? Here's How to Find One

Adam Penenberg — Mon, 14 Dec 2009 11:31:22 -0500

Bookstore Baksheesh: The Real Estate Deals That Sell Books

Adam Penenberg — Fri, 27 Nov 2009 14:47:47 -0500

Step into any Barnes & Noble and the first thing you see are tables covered in books. 'Tis the season, so there's the "Happy Holidays" table, with its quirky array of titles--Cornell West's new memoir, Ken Auletta's Googled, Alexandra Horowitz's Inside of a Dog: What Dogs See, Smell, and Know, a biography of Thelonious Monk--authors and subjects with seemingly little if anything in common.

How to Write a Book Proposal That Sells

Adam Penenberg — Tue, 17 Nov 2009 23:22:27 -0500

Since Viral Loop hit bookstores a month ago, I've chronicled the Viral Loop Facebook application that was designed to spread and accompany the iPhone app to promote the

Blanket America's Charitable Capitalism Is Going Viral

Adam Penenberg — Wed, 11 Nov 2009 20:33:26 -0500

As Mesh Gelman, the 34-year-old Orthodox Jewish owner of a bed, bath, and window furnishings designer in Manhattan, crowded around his desk with his staff to watch Barack Obama's inaugural address, the newly sworn-in president said something that so moved him, he took it as a sign--if not from God at least from the new leader of the free world.

How Gary Vee Crushed His Way to a Bestseller

Adam Penenberg — Wed, 04 Nov 2009 14:00:02 -0500

Death of the Book Review

Adam Penenberg — Thu, 22 Oct 2009 22:40:42 -0400

My first book, Spooked, a hard look at corporate espionage, came out in 2000 and received about 30 reviews in all sorts of publications. There were the usual suspects, like The New York Times, Publishers Weekly, Wall Street Journal, and Library Journal, to the less usual--National Post, Electronic Business--to the now defunct (Business 2.0).

Forget Everything You've Heard About Book Publishing

Adam Penenberg — Thu, 22 Oct 2009 11:00:26 -0400

Part 1: Today's Author, Yesterday's Business

Forget everything you've heard about book publishing.

For instance, recently at a party to celebrate the publication of my latest book, a number of people asked, "Is your publisher sending you on a tour to promote your book?"

Dicl;dsCKWDfce9qdck. Sorry, I was laughing so hard recounting this story that I hit my head on my keyboard.

Viral Loop iPhone App Predictions Game

Adam Penenberg — Mon, 19 Oct 2009 16:57:07 -0400

First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be.

Flickr Co-Founder Caterina Fake on the Value of Viral Loops [Exclusive Q&A]

Adam Penenberg — Tue, 13 Oct 2009 14:47:18 -0400

This interview was conducted during research for my book, Viral Loop. You can read an excerpt here at Fast Company, or find out what your friends are really worth by installing the Viral Loop widget.

How Much Are You Worth to Facebook?

Adam L. Penenberg — Thu, 01 Oct 2009 14:00:00 -0400

Some of the most iconic companies of our time -- Facebook, MySpace, YouTube, Twitter -- attracted millions of users practically overnight, by unleashing what's known as a "viral-expansion loop." In plain English, they grew because each new user led to more users. The trick is that each of these businesses created something people really want and then made it easy for customers to happily spread their products for them to friends, family, and colleagues.