"Failure. It's critical to any successful person. It's hard to overcome. But it is what distinguishes great leaders. A friend reminded me once that Hall of Fame hitters in baseball only hit the ball 4 out of 10 times. Now I'm not a huge baseball fan, but I still think about that failure. Get up and take another swing." -- Laura Ling
How do you think about failure?
As its former CEO, Laura leds the worldwide Digitas organization, and with her executive team expanded the agency network worldwide to better serve clients on a global basis. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Bringing to the role 20 years of experience in brand management, corporate strategy, and strategic consulting, Laura has led operations in the US and helped grow the agency to be recognized as a leading digital marketing agency, who helps the world's biggest brands develop, engage and profit from building profitable relationships with their customers.
Prior to joining Digitas in 1999, Laura was president of Marketing Corporation of America, providing strategic consulting services to clients in the pharmaceutical, technology, entertainment, and financial services industry. Previously, she led the consulting practice at Yankelovich Clancy Shulman providing strategic marketing services to Fortune and Service 100 clients. Before becoming a consultant, Laura worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company.
She serves on the advisory board of the Tufts University Entrepreneurial Leadership Institute and the Board of Directors of Benchmark Electronics.
A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University Of Pennsylvania Wharton School Of Business.