FAST COMPANY: What is a risk worth taking?
ELLIOT NOSS: What is a risk worth taking? A risk worth taking is defined by two things primarily: first that it's big enough to really change the scope of the business, and second that it is driven by core competencies. So, let's look at what's a risk not worth taking: that's one that might be an adjacency or something that requires new skills in the organization, or one that will actually risk the existing business.
What is a risk worth taking?
As president and CEO of Tucows Inc., Elliot Noss leads the company's business strategy and vision. He is responsible for overseeing operations for the company's domain registration, domain portfolio, email and retail lines of business.
During his tenure, Tucows has grown to become the largest wholesale provider of domain names. Under Elliot's leadership, the company has rapidly expanded the wholesale service line to include email services, SSL certificates, and enhanced domain name offerings which are sold through a growing international reseller channel.
Elliot has been a leader in the Internet industry for over a decade. He champions areas of vital interest to the service providers and Internet users including privacy, ICANN reform and registrar matters, and the implications of emerging technologies.
Elliot chairs the University of Toronto's Department of Computer Science Advisory Board and is a distinguished graduate of the University of Toronto where he earned a BA. He earned an MBA and LLB from the University of Western Ontario.