FAST COMPANY: What is the first step in getting your team on board with a new idea or strategy?
SEREITA COBBS: I think the best way to get a team on board with a new idea or strategy is to make sure everyone understands the end goal--at ESPN 90% of what we do, if not all of what we do, is about serving the fan. So when we enter into starting a new idea or a new strategy, we make sure that we all understand what our primary end objective is.
What is the first step to getting your team on board with a new idea or strategy?
Sereita Cobbs is the Director, Program Management of ESPN Digital Media. She's been with ESPN since 2005 and has an MFA in Cinema and Television from University of Southern California.