"So when you think about culture versus strategy within a company, the fundamental aspect of the company is actually it's culture. So before you even think about executing against a strategy, culturally you have got to be in the right space. I actually run a company made of, culturally, a digitally native group. You have people that are a lot under 30, but also we're a very distributed network: we got people in Los Angeles and England and Poland. And we all got to coordinate. So culture is the thing, actually the fiber, that brings us all together, so we can execute the strategy once we have it." -- Leslie Bradshaw
Which is more important culture or strategy?
Leslie Bradshaw is the President, COO and Co-founder of JESS3, a creative interactive agency specializing in data visualization, UX, social strategy and visual storytelling. Named one of the top five female executives in the technology industry by Fast Company, Leslie has been described as the "operational energy" behind JESS3's explosive growth and international success. Beyond that,The Wall Street Journal has recognized Leslie not only as a Top Woman in Tech Under 30 but also the "brains" driving the company forward. Since joining in 2006, she has grown the company's revenues over 4,000% and built a transnational operations system to coordinate across five physical offices, 30 full time employees and hundreds of contractors worldwide.
Leveraging her background in economics, anthropology and gender as a Phi Beta Kappa graduate of the University of Chicago, Leslie is a trusted strategist and consultant for top brands including Intel, Nike, C-SPAN, Pfizer and Google. A native of Northern California and Oregon and farmer at heart, Leslie also writes for Forbes on the topic of female entrepreneurship.