"Culture is my choice. So, NationalField we got started on the Obama campaign. We had obviously a brilliant strategy--delegate counting, what gets measured gets managed--but, if we didn't have the culture of accountability to get that executed, nothing would've happened. We would've had a great strategy up at the top, but on the ground, no execution. So having that connect, that's the most important thing; having that culture, that's the most important." -- Edward Saatchi
Which is more important culture or strategy?
Edward built the online infrastructure for the Obama campaign in 2008 and modeled the NationalField product after it. He is the son of Maurice Saatchi of the Saatchi & Saatchi global advertising agency network. He claims that he works eighteen hours a day, six days a week, and lives out of a bag as he jets between offices in San Francisco, Washington and London.