"Culture is my choice. So, NationalField we got started on the Obama campaign. We had obviously a brilliant strategy--delegate counting, what gets measured gets managed--but, if we didn't have the culture of accountability to get that executed, nothing would've happened. We would've had a great strategy up at the top, but on the ground, no execution. So having that connect, that's the most important thing; having that culture, that's the most important." -- Edward Saatchi
Which is more important culture or strategy?
Edward Saatchi, Founder, NationalField+
Edward built the online infrastructure for the Obama campaign in 2008 and modeled the NationalField product after it. He is the son of Maurice Saatchi of the Saatchi & Saatchi global advertising agency network. He claims that he works eighteen hours a day, six days a week, and lives out of a bag as he jets between offices in San Francisco, Washington and London.
