"We surround leaders with the right people to drive change and innovation in the right markets and organizations that can make the world a better place. How do you inspire your staff? I think it's simple. You start with hiring the right people. Let your own people inspire the right people. It's not a cop-out. Leadership should be inspiring, but if you have the right culture and the right people at your organization inspiring each other, you can make a big difference and change the world." -- Jeff Martin
How can I be an inspiration to my staff?
Jeff Martin was part of a team that instituted GPS technology across multiple Fortune 100 companies. The end result gave field workers turn-by-turn directions and management an easy, efficient overview of their fleets. This process was soon adopted as standard practice industry-wide. And lo and behold, untold amounts of fuel were saved, emissions spared and traffic lessened.
Inspired by this success, and several others in industries ranging from health care to insurance to technology, he founded Collective Genius.
