"So how you do stimulate innovation? It's such a challenging blend of creativity, and change, and problem solving. It's really an art and a science. There are three rules I try to remember when I try to stimulate creative innovation. The first is to bring together people of really different disciplines and mindsets. If you can get those different folks to find a common language and to unlock together, that to me is where innovation really starts to get unlocked. The second is to prototype early and often. Get even the seeds of ideas in front of users in front of folks and see if that spark starts to happen. Bring that back. It will add confidence to your brainstorms and to your ideation. And finally the third is to really check your ego and to listen really well. You want the best idea possible and you should let go of any biases you think those ideas will come from. Just seek the best possible answer." -- Chloe Sladden
How do you stimulate innovation?
Chloe works with Twitter’s media partners to create new and effective approaches to
content creation, interactive TV, audience engagement and news reporting via Twitter,
with a special focus on television.
You can read more about her team’s work in Fast Company’s profile (bit.ly/aqF1K8) and
on the Twitter Media site (media.twitter.com).
Before Twitter, Chloe worked at Current TV, an Emmy-winning 70MM household TV
network and online news site. She produced the Webby Award-winning Hack the Debate
as well as Current Diggs the Election and Current Twitters the Inauguration.
Previously, Chloe was a management consultant in Booz Allen Hamilton's media
and entertainment practice, where she worked with film studios, book publishers,
TV networks and record companies. She also co-produced/directed “Headstrong,” a
documentary broadcast on public television.
Chloe is on the board of Grey Area Foundation for the Arts (www.gaffta.org), a non-profit
designed to drive open innovation at the intersection of art, design, data and technology.
She is also on the board of Headstrong.