"So we didn't really have to work hard to create culture. It just kinda happened. And initially, when we went from two to ten people to twenty people. I think it happened because we hired a lot of our friends and we just had a nice, supportive environment. We've made steps to make sure that people could contribute in any way that they want to. People could come to any meeting that they wanted. People are encouraged to speak up on things that they think would make the product better. And I think that by making it all-inclusive and involving everyone in a lot of the process, it makes us feel more like one big team that's working together. And year, it just kind of happened. It's fun and playful and it's representative of the product." -- Dennis Crowley
How do you create a corporate culture from scratch?
Dennis Crowley is the cofounder and CEO of foursquare. Previously, Dennis founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine (2005) and has won the "Fast Money" bonus round in the TV game show Family Feud (2009). His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. He is currently an Adjunct Professor at NYU's Interactive Telecommunications Program (ITP).
Dennis holds a master's degree from New York University's Interactive Telecommunications Program and a bachelor's degree from the Newhouse School at Syracuse University.