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30 Second MBA

TRANSCRIPT

"A logo should be memorable and catchy. It should catch your attention right away. McDonalds is a great example. You're driving along the interstate and you see those golden arches and they look like, um -- they look like breasts. And you drive towards them because as an infant you have this primordial concept of moving towards breasts to get your food. That's why they made the arches that way. Exxon, the double x's...no idea what they were going for there. That was stupid. They should have gone with boobs as well. I'm fortunate. I have weird hair and a very funny first name. Conan, pompadour. You got your logo. I feel bad for any comedian whose name is Joe or John or Bill who has normal-looking hair because they're not gonna go anywhere." -- Conan O'Brien

Question

What's your advice for creating a logo?

Conan Christopher O'Brien (born April 18, 1963) is an American television host, comedian, writer, producer and performer. He is currently the host of Conan, a late-night talk show that airs on the American cable television station TBS.

O'Brien was born in Brookline, Massachusetts and raised in an Irish Catholic family. He landed his first comedy job as a writer for the sketch comedy series Not Necessarily the News, after first serving as president of the Harvard Lampoon while attending Harvard University. After graduating, he moved to Los Angeles, where he wrote for several comedy shows, and later moved to New York City to work on the writing staff of Saturday Night Live, and later for The Simpsons. O'Brien went on to serve as host of Late Night with Conan O'Brien from 1993 to 2009, before going on to host the short-lived The Tonight Show with Conan O'Brien for seven months. He is the only personality to ever serve as host for both the NBC Late Night and Tonight Show franchises.

On April 12, 2010, it was announced that O'Brien would begin hosting a new late-night talk show on cable TV network TBS. Conan premiered on November 8, 2010.

Topic

Asking Questions

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