"First, we need to make sure we organize our teams in a way to have a focused understanding of the marketplace, including doing ethnographic research that actually watches the way customers work. Then we need to encourage people to try some new approaches, to serve customer needs better, and to reward some risk taking, and recognizing not everything we try is going to be successful." -- Scott Schulman
What's the most important thing a leader can do to fuel innovation?
Scott D. Schulman is president of the Corporate Markets Group of Dow Jones & Company where he leads the innovative business news and information products serving professionals and corporations worldwide. These services are designed to help business professionals better monitor and uncover opportunities in the markets, industries, companies and regions that matter most to them.
Mr. Schulman oversees core brands including Factiva, one of the largest electronic business aggregators and archives in the world, as well as Dow Jones Companies & Executives, Dow Jones Insight, Dow Jones Watchlist, The Wall Street Journal Professional Edition and more. These brands and other Corporate Markets Group services are designed to meet the needs of professionals in consulting and professional services, enterprise and business management; public relations and corporate communications; research and knowledge management; and risk and compliance. Mr. Schulman is currently leading a significant investment and expansion in Factiva as well as Dow Jones’ offerings in risk and compliance and corporate communications.
Before taking on this role, Mr. Schulman held numerous senior executive level positions at Dow Jones. Most recently, he was president of Dow Jones Financial Information Services and previously was chief strategy officer at Dow Jones where he led corporate strategy efforts and major growth initiatives across all sectors of the company, He also served as senior vice president, global sales and marketing for The Wall Street Journal franchise. While in that position he played a key role in expanding the Journal’s offerings through Personal Journal, WSJ Weekend and the Journal Report.
Prior to that, Mr. Schulman was president of Dow Jones Consumer Electronic Publishing. This operating group included Internet businesses such as WSJ.com and other electronic properties. Mr. Schulman was a champion of WSJ.com’s widely admired subscription model, led major improvements to the Web sites and developed new vertical offerings. Mr. Schulman joined Dow Jones in 1999 as vice president of strategic planning and development.
Before joining Dow Jones, Mr. Schulman was a partner in the communications, media and technology practice at Booz Allen Hamilton in New York. During his 10-year career at Booz Allen, he led work in areas such as online/Internet services, electronic and print business information, newspapers, magazines, television, entertainment, education and direct marketing. Prior to that, he was a research analyst and associate consultant for Bain & Company in Boston.
Mr. Schulman serves on the boards of American Business Media and The Software & Information Industry Association (SIIA). He has previously served on the boards of the Ad Council, the American Advertising Federation, the Better Business Bureau, Duke Student Publishing Company, and Smart Money. Mr. Schulman’s community involvement includes serving on the board of directors of the Alliance for Young Artists and Writers, a not-for-profit organization that is the largest and longest-running recognition program for the visual arts and writing in the U.S.
Mr. Schulman received a Bachelor of Science degree from Duke University and an MBA from Harvard Business School.