"There are a couple of times that I would not raise money. The first is, when your business concept is still nascent and you are not exactly sure of the business model, it's a big mistake to take a large round of capital because you may be better off raising that capital later in your evolution. So keep that burn rate low until you know you actually have your concept proven. The other time, and I think it's the most important, is when you don't have great chemistry with the folks you are raising money from. A venture-backed company is inevitably a rollercoaster and you need to work with a partner who is going to be with you through thick and through thin. Therefore, you want to look at bringing on a new venture capitalist almost like a new executive that is going to be with you all the way through the ride." -- Doug Mack
Startup Lessons from the Trenches
As CEO, Doug is helping to create one of the most exciting online brands today. An e-commerce and
consumer-industry veteran, Doug was CEO and co-founder of Scene7, the leading rich media platform
for e-commerce, powering websites for more than 800 retailers worldwide, among them Nike, QVC,
Macy's, and Williams-Sonoma.
After completing the successful sale of Scene7 to Adobe in 2007, he joined the Adobe executive team, where, as vice president and general manager of digital imaging and dynamic media, he provided leadership for flagship properties such as Adobe Photoshop® and Adobe Flash Media®.
Previously, Doug served as executive vice president of the Home Division for Broderbund Software, where he oversaw the growth of such leading consumer properties as Print Shop and 3D Home Architect.
A graduate of Boston College, Doug began his career at General Electric and later joined McKinsey & Company.
Doug and his family live in a warm, Tuscan-style home in the San Francisco Bay area. When he’s not busy at One Kings Lane, he can be found on the sports fields of the Peninsula with his kids, cheering for their every kick, shot and swing.