"Well the way that I did it was I went around and kicked everybody's shins and said that we're going to do justice by our customer, and that's how it started. The second thing that happened is our CEO bought into it. And once that happened, our funnel of our organization became customer-centric. And so it starts from the top-down. If you can get buy-in from all your senior management, the job becomes easy." -- Stormy D. Simon
How do you make your business more customer focused?
Stormy Simon attributes her success to the “school of hard knocks.” Ms. Simon grew up in
Tooele, UT and spent the 1990’s in Salt Lake City working in a variety of industries.
She joined Overstock.com in 2001 as a sales agent, moved on to manage B2B, and then
created the Book, Music, Video and Game department. Beginning in 2003, Stormy wrote and
produced the company’s well known television ads, starred in a number of commercials herself,
and has managed all advertising buying.
In 2007, Stormy took over and rebuilt Customer Care into the #2 in Customer Service among all
US retailers (online and off) according to an annual National Retail Federation/AMEX poll. Since
2009, Stormy has been Chief Marketing Officer for Overstock.
Stormy has moved back to her hometown of Tooele, Utah, and started her own farm for mini-
animals, affectionately referred to as the “McFarm.” Stormy, her two sons and sixteen animals,
including four dogs, two cats, pigmy goats, mini-horses, a mini-donkey and ducks, now call
her farm, home. Stormy is a single mom whose role models include her mother and Erin