FAST COMPANY: How do you make sure everyone on a team is pulling their weight?
MEGHA DESAI: Empowerment and ownership are the key ways in order ensure that everyone on you team is pulling their weight. Empower them to feel like they have a voice and give them ownership so that they have responsibility. Those two bits will ensure that they step up to the plate and contribute in a smart way.
How do you make sure everyone on a team is pulling their weight?
Megha is the Director of the Desai Family Foundation. She is also the founder and principal of Marketing. Strategy. Dharma. (MSD), a brand development and marketing strategy firm based in New York City. Megha has experience in many areas of communications including advertising, integrated marketing, branded entertainment, and marketing strategy. After over a decade in the industry, Megha has developed expertise in brand development, product development, communications and content strategy, production and business development. Megha has worked at some of the most prestigious advertising and communications agencies in the world including Wieden+Kennedy NY, OgilvyEntertainment, Anomaly, BBH NY, and Fallon NY, shaping brands such as Unilever's Axe Deoderant Bodyspray, ING DIRECT, Coca-Cola products, Miller Lite, Yahoo!, and HP.