How do you change the direction of your business?

William J. Ruckelshaus became the Company’s President and CEO in November 2010 after serving as a board member since May 2007.

Prior to joining the Company, Mr. Ruckelshaus previously served as Chief Financial Officer of Audience Science, Inc., a venture–backed advertising technology and services company.

Prior to Audience Science, Mr. Ruckelshaus was Senior Vice President, Corporate Development for Expedia, Inc., where he oversaw Expedia's mergers and acquisitions and led strategic planning and cross–company business development efforts.

Mr. Ruckelshaus came to Expedia from Credit Suisse First Boston Technology Group, where he was a Director of Mergers & Acquisitions focusing on services, software and Internet verticals.

Mr. Ruckelshaus is a graduate of Princeton University and the University of Virginia Darden School of Business.