"Recognizing individual contributions in a team environment is essential in this day and age. When you think about it, we are all very human. And what people really want is to be recognized--not just for a project, but the role they played in a project, whether it is big or small. And one of the best ways to do that, the thing I found to be helpful, is to help people be recognized by others. And the best way to do that is actually to brag about them behind their back, brag about them behind their back to their boss, to their peers--recognize them, give them shout-outs in unexpected places. Those are big opportunities to help people feel really motivated and part of the team." -- Diane Scott
How do you acknowledge individual achievement in a collaborative environment?
Diane Scott, Executive Vice President and Chief Marketing Officer and President, Western Union Ventures+
As President, Western Union Ventures, Scott is focused on developing new service offerings for the
Company's consumers by leveraging existing assets to increase consumer loyalty and retention, attract
new consumers and obtain a higher share of wallet.
As Chief Marketing Officer, Scott is responsible for leading the strategic global marketing development
for Western Union, including brand strategy, customer segmentation, marketing communications,
customer experience, and market research/analytics. She is based in Englewood, Colorado, at Western
Union’s global headquarters.
Scott's tenure with Western Union began in 2001 and has included positions as general manager of the
U.S. domestic business and senior vice president for marketing in the Americas.
Previously, Scott was the marketing director for US West Dex and Izodia Corporation. In these roles,
she was responsible for marketing communications and brand strategy for various consumer and
business-to-business segments. In addition, Scott began her career working in the advertising industry
at McClain Finlon Advertising, where she worked across a wide a variety of industries domestically and
internationally.
Scott holds a Bachelor of Science degree from Syracuse University.
