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In her role as global general manager, Simone is responsible for the profitability of the business and global leadership of the company as a whole. This follows an 11 year tenure leading the UK and EMEA operation, as well as supporting the expansion of the company into Asia-Pacific.
With over twenty years experience in marketing, Simone has been responsible for building e-Dialog’s reputation as the leading email marketing services provider in the UK. She has grown the business to support a roster of blue-chip pan-European enterprise clients, including British Airway, The Admiral Group and News International. Recognized as an industry thought leader she has represented the email marketing industry on behalf of the DMA in Brussels, presenting proposals that have contributed to the formulations of the latest EU legislation.
Prior to e-Dialog, Simone managed two companies in the Interpublic group. In 1990, she launched Shandwick Interactive, one of the first new media agencies in London and subsequently integrated the company into the Interpublic Group’s network of new media agencies, Zentropy Partners. Prior to this she ran her own Direct Marketing Agency.