"I prescribe to the old adage that what doesn't kill you makes you stronger. I think you need to be tested in difficult situations and sometimes fail to learn that life still goes on. If you're not going to take risks and fail, you won't move forward. In fact, earlier in my career, I put together a whole marketing program for a retailer. It was supposed to generate traffic, new revenue. I rolled it out across 4,000 locations. A dismal failure. What; I've learned from that has allowed me to succeed in future programs and driving our success going forward." -- Sherif Mityas
How do you think about failure?
Sherif Mityas brings to Movie Gallery, Inc. nearly 20 years of experience in the retail sector. He joined the company as COO in June 2008 and was promoted to President and CEO in March 2009. In his current role, Mityas is responsible for operating one of the largest entertainment retailers in the country with 3,500 stores and more than 25,000 employees. Prior to joining Movie Gallery, Inc., Mityas was a Partner at A.T. Kearney, Inc. where he was responsible for the firm's business development, staff development and intellectual knowledge capture for all practice groups across North America. He consulted for a number of global big box and U.S. based mass merchants, department stores and grocery chains in the areas of merchandising, category management and store operations. The plans implemented under Mityas' leadership aided numerous companies in increasing profitability and profit margins by reducing costs and optimizing the retail value chain for their consumers.