"At MAC, we have a terrific Viva Glam campaign, where we raise money through the sale of lipstick. And we have been doing that for over 20 years. And the way that we renew our spark, is that about 18 months we have different spokes models, who care about with different issues, we work with them and I talk to them about the issues they care about around HIV and AIDS, and how we might make a bigger difference. Also, we work with the R&D people here, as well as the creative team, to integrate that notion of good into both the product as well as the creative visuals that are made for the campaign." -- Nancy Mahon
How do you renew your creative spark?
As a Senior Vice President at M·A·C and Executive Director of the M·A·C AIDS Fund, Nancy serves as a
member of the brand’s senior management team while overseeing the strategic direction and day-to-day
operation of the M·A·C AIDS Fund. Under Nancy’s leadership, the Fund has further refined and enhanced its giving, taking on larger grant initiatives including the Caribbean Initiative, while at the same time continuing to fund the grassroots service-based charities that the Fund has supported in the past. Currently, the Fund gives away over $18 million annually throughout the world, particularly in the 67 countries in which M·A·C has affiliates.
Prior to joining M·A·C in June 2006, Nancy was Executive Director of God’s Love We Deliver (GLWD), the
nation’s oldest and largest provider of life-sustaining nutritional support services for people living with
HIV/AIDS, cancer and other serious illnesses. Under Nancy’s leadership, GLWD expanded its mission, doubled its client numbers to over 1,600 people per day and undertook numerous local and national public relations and advocacy campaigns.
Nancy is the author of numerous research, advocacy, and prevention articles that have been published
in a wide range of periodicals, including the American Journal of Public Health, The New York Times,
and various academic journals. She has also made numerous media appearances in an array of outlets,
including National Public Radio, Vanity Fair, and The News Hour with Jim Leher, Time.com, and Women’s
Wear Daily, POZ, CBS News, and Fox 5. She has also presented research papers and spoken at academic
conferences such as the International Conference on AIDS, RAND, the United Nations, NYU Center for Global Studies, Center to Encourage Corporate Philanthropy, Harvard Business School, the American Society of Law and Medicine, and the Council on Foundations.
Before joining GLWD, Nancy was a senior program director at George Soros’s foundation, The Open Society Institute (OSI). At OSI, she was a grant maker, directing over $13 million each year to criminal justice and public health causes.
Nancy is a magna cum laude graduate of Yale University and New York University’s School of Law, where she was an editor of the Law Review. She and her partner reside in New York City with their two children.