"Today, the business case for doing generosity is doing well by doing good and doing good by doing well, and that means giving back to your customers, giving back to your employees, and giving back to your community, and that's the global community at large. Not only that, it's about helping empower every one of your stakeholders to be citizens, not just consumers of your products, and being active in aligning with them in that way." -- Matt Petersen
What is the business case for generosity?
Matt Petersen has led Global Green USA since 1994, building and guiding the organization's innovative programs and initiatives. He also is Chair of Green Cross International's Energy Program. Matt’s vision for the green rebuilding of New Orleans has led to the greening of New Orleans schools, helped educate thousands of residents to rebuild their homes more energy efficiently, and helped create the Holy Cross Project, a sustainable village in the Lower 9th Ward with 23 units of affordable housing and a community/climate action center.
Matt has been touted a ‘green all star’ by Outside Magazine, and in May 2008 he was appointed by the Sir Edmund Hillary Institute in New Zealand as the Inaugural Hillary Fellow. Previously, Matt ran local, state, and federal political campaigns as well as serving as the Executive Director of Americans for a Safe Future.