How do you develop your customer base?

Lori Anne Wardi is Vice President of .CO Internet S.A.S., the company behind the new .CO domain extension. Responsible for all matters involving brand strategy, business development and global communications, Lori Anne spends her time traveling the world and preaching the bible of .CO.
A part of the .CO team from the very start, Lori Anne has helped to inspire many of the world’s coolest big brands (like Twitter, Google, Cisco, Overstock and Amazon) to innovate online with their .CO web addresses. She’s also helping to introduce many of Silicon Valley’s biggest influencers and hottest startups to the growing world of .CO -- one URL at a time, including: 500 Startups (500.co), Angel List (angel.co), The Founder Institute (fi.co), Launch Conference (launch.co), and The Startup America Partnership (s.co). And she’s just getting started!
Passionate about helping startups to thrive online, Lori Anne is an entrepreneur in her own right. Prior to joining .CO, she founded and managed Dream Big Media, Inc., a digital asset strategy firm, and Pebble Alley LLC, a human resource management consulting company, both in NYC.
Before becoming an entrepreneur, Lori Anne practiced law for five years at Proskauer LLP, a top tier national lawfirm, and served as the Global Manager of Training and Professional Development for the Technology Division of Goldman Sachs.
Lori Anne has a B.A. in International Relations from Muhlenberg College; a Master's Degree in HumanResources from Cornell University; and a Law Degree from Brooklyn Law School.