"I've definitely made mistakes that helped shape me professionally. I think most people have. Early in my career I didn't understand how important it was to hire people who knew more than I did about their specific area. And as a result I hired really junior people that meant I had to spend a lot of nights and weekends getting work done and was focused on tactical management. Learning from this mistake I now know how important it is to hire experts in their specific area that know more than I do. It makes the whole team better and helps give me my personal time back." -- Kim Woodward
Have you made a mistake that ultimately helped shape you?
Kim Woodward, VP of Corporate Marketing, Citrix Systems, Inc
Kim Woodward graduated from Stanford University with a degree in engineering and is now the vice president of corporate marketing at Citrix Systems, Inc. (headquartered in Fort Lauderdale, Fla.). Based in the Santa Clara, Calif. office, Kim leads the marketing efforts for this $1.6B provider of virtualization technology.
Kim has over 20 years of marketing, sales, management and leadership experience at technology companies. At Citrix, Kim is responsible for corporate messaging, global public and analyst relations, customer marketing, creative services, advertising, branding and positioning, executive communications and the company’s Web presence.
Prior to Citrix, she served as senior vice president of product marketing for Information Resources, Inc.; as a partner in G2M, a go-to-market planning firm for early stage companies; vice president of marketing at Saba, as well as in marketing and sales related roles at Documentum, IBM and Xerox.