"I really look for a few things before I greenlight a project. This first is, Is is really consumer relevant? Is there an idea that's going to excite the consumer? The second is, Is it going to have a big impact on the business? And the third is, How innovate is it? Is it groundbreaking? Is it doing something fresh? And I'm really looking for all three of those things before I'm going to greenlight it." -- Jill Beraud
Saying Yes, Saying No
Jill was named PepsiCo Americas Beverages CMO and President-Joint Ventures in July, 2009. She is responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks coffee.
Jill was previously PepsiCo’s global chief marketing officer, a position she assumed in December, 2008. She was responsible for developing global brands and marketing strategies for PepsiCo's $40 billion portfolio of food and beverage brands to drive long-term growth and innovation around the world.
Prior to her role at PepsiCo, Jill spent 13 years at Limited Brands, most recently as chief marketing officer of Victoria’s Secret. During her tenure there, Jill played a key strategic role in helping to build that business from $1.5 billion to over $6 billion in sales with a powerful global brand image. Jill also served as executive vice president of marketing for Limited Brands' broader portfolio of specialty brands including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria's Secret. In recognition of her innovative thinking, Jill was selected by the founder, Chairman and CEO of Limited Brands) to be a member of his 12-person “Creative Team” which was charged with developing new and innovative brand concepts across the specialty retailer’s businesses.
Jill began her career at Procter & Gamble where she quickly rose through the brand management ranks, managing multiple brands in the food and beverage sector. She later led the Global Brand Equity practice of an international management consulting firm as well as founded a NYC advertising agency with clients that included Air France, Equinox Fitness and Nikon.
She received a Master of Business Administration, Marketing & Strategic Planning from the Wharton School of the University of Pennsylvania and a Bachelor of Science from Boston University. Jill currently serves on the leadership advisory board of the Wharton School’s Global Consulting Practice and is on the board of governors for World of Children.
Jill is based in Purchase, New York.