"Firing somebody. That's tricky. There are two situations where you're probably going to fire somebody. And that's when you should fire somebody, and when you need to. When you fire somebody you should be clear in explaining to them why it's happening. As a human -- and, you know, it's nice to know that other people are humans, too -- you should find opportunities for them elsewhere. Give them a course of corrective action for what they could have been doing better, but also be helpful in helping them find other opportunities in other places." -- Ian Schafer
How do you fire someone?
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of
advertising’s most influential voices in interactive marketing and social media.
Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media
division of Miramax Films.
Deep Focus is an award-winning engagement, social media and innovation
agency boasting a client roster that includes brands such as AMC, Microsoft,
Sony, Diageo, WellPoint, MoMA, and Nintendo. Deep Focus is a part of Engine
Under Ian’s guidance, Deep Focus has been lauded for its expertise and
excellence at using digital media, technology, creative, and communications
strategies to create engaging, value-driven experiences that get people talking.
The Emmy®-nominated firm has been responsible for many memorable, award-
winning efforts over the years including 2009’s MadMenYourself.com, and has
been the recipient of numerous distinctions, including several Webby Awards and
a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young
Ones”, Ian has been featured in Wired, The New York Times, The Wall Street
Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York
Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on
the executive board of the Social Media Advertising Consortium.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed
on Twitter at http://www.twitter.com/ischafer.