"My first advice is, forget about all those quarterly, off-site brainstorms where you try to be innovative. I think you have to think more as an architect than social engineer at a daily workplace so that your staff is awarded for real innovative behavior. Things like taking risk, sharing ideas with others, mingling with staffers in different fields. You really have to become what Millen Videll calls an innovation architect. SO I guess my one-line advice is if you build it into the workplace structure, innovation will come." -- Henrik Werdelin
How do you generate innovation?
Henrik Werdelin was previously Entrepreneur in Residence at leading venture capital firm Index Ventures where he identified and sourced investment opportunities and advised portfolio companies. (including:
Path, Basno, Seedcamp, Chartbeat and AlterMe)
In 2006, as Chief Creative Officer, Werdelin was part of the team that started Joost.com and was responsible for visual identity and product development. Before joining Joost, Werdelin was Vice President of Product Development and Strategy for MTV Networks International where he spearheaded the development of many of MTV's award winning innovative products, including TV formats, broadband channels and mobile games.
Prior to joining MTV Networks International, Werdelin made radio documentaries for BBC and worked for MTV Europe as an associated tv producer. He has also worked with MTV France, GameOne and MTV Games Europe, where he was responsible for direction and creative strategy.
Prior to Henrik’s first tenure at MTV, he founded new product innovation agency tripledash, creating digital strategies and products for major blue chip clients such as BBC Worldwide, Coca-Cola and Walt Disney Television.
Werdelin graduated top of his class from Aalborg University (Denmark) with a BA in Social and Politics Science and received a Masters with distinction in Journalism from the University of Westminster (London, UK). He is a frequent speaker at top-tier business schools and industry forums and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship.
He is Danish but lives in the US, where he was named among the Top 100 Most Creative People by Fast Company.
More information on:
Henrik - http://henrik.me
Prehype - http://prehype.com