FAST COMPANY: How do you change the direction of your business?
DOUGLAS LEBDA: Changing the strategic direction of business is one of the hardest things you can ever do. The way we did that at Lendingtree the last three years was first, we laid out precisely where we were going, second we told everybody in the company exactly why we had to change direction, and then the third was setting out clear milestones of success every month and every quarter along the way and assign accountability for who needed to do what, and then last and most importantly celebrating the success along the way as you do it.
How do you change the direction of your business?
Douglas Lebda is the Chairman, Chief Executive Officer and Director of Tree.com and has served in such capacity for LendingTree since January 2008. Mr. Lebda has also served as President and Chief Operating Officer of IAC since the end of 2005. Prior to assuming his current roles, Mr. Lebda served as the Chief Executive Officer of LendingTree, which he founded, since September 1998. Prior to his tenure as Chief Executive Officer of LendingTree, Mr. Lebda served as Chairman of the Board and President of LendingTree since June 1996. Before founding LendingTree in June 1996, Mr. Lebda worked as an auditor and consultant for PriceWaterhouseCoopers. Mr. Lebda is a member of the Board of Directors of Eastman Kodak.