"Taking innovation off the table and into the market is probably one of the most difficult things to do for any business, but also one of the most critical. And I find that one of the most important things with innovation is eliminating the fear in people and eliminating people's non-willingness to take risk. The more risktakers you can build in an organization and helping people feel safe about it, the better ideas--not just the idea that will come about, but actually people implementing in the actual market, your success rate will go up tremendously." -- Diane Scott
How do you take innovation off the table and into the market?
As President, Western Union Ventures, Scott is focused on developing new service offerings for the
Company's consumers by leveraging existing assets to increase consumer loyalty and retention, attract
new consumers and obtain a higher share of wallet.
As Chief Marketing Officer, Scott is responsible for leading the strategic global marketing development
for Western Union, including brand strategy, customer segmentation, marketing communications,
customer experience, and market research/analytics. She is based in Englewood, Colorado, at Western
Union’s global headquarters.
Scott's tenure with Western Union began in 2001 and has included positions as general manager of the
U.S. domestic business and senior vice president for marketing in the Americas.
Previously, Scott was the marketing director for US West Dex and Izodia Corporation. In these roles,
she was responsible for marketing communications and brand strategy for various consumer and
business-to-business segments. In addition, Scott began her career working in the advertising industry
at McClain Finlon Advertising, where she worked across a wide a variety of industries domestically and
Scott holds a Bachelor of Science degree from Syracuse University.