So there's two pieces to that. One is, how much, how big of an innovation is it that you're pushing out there, and if it's a very large innovation, you have to put it out there, see the response, and respond. However, the majority of the time, you should be constantly be evaluating the feedback from users on multiple fronts, and then adjusting course.
When should you listen to your customers?
Prior to launching Thumb in 2010, Dan Kurani spent the last 10 years as CEO of Kurani Interactive, an interactive agency. Kurani helped Fortune 500 brands that included Nike and Universal Studios with user experience design. Dan grew Kurani Interactive to $3 million in annual billings and architected a number of successful digital properties. He is the author of The Honey Pot, a strategy book that helps brands use digital innovation to generate revenue. Dan was recently tapped as a mentor for the upcoming inaugural NYC class at DreamIt Ventures, a start-up accelerator program.