"I think the secret to when you start listening to your customers, is before they actually become a customer, way back when they're a prospect, and understanding exactly what they need and how you are going to go fulfill that. And once they come on as customers, you gotta listen to them through the entire life cycle, including if they actually leave, because you are going to get insights as to how you can improve." -- Bill Piwonka
When should you listen to your customers?
Bill’s background is firmly rooted in B2B marketing operations. During the past twenty years he has led marketing teams and initiatives spanning strategy, product marketing, product management, demand generation, marketing communications and business development. Prior to joining Janrain, Bill was the VP of Marketing at EthicsPoint. He has also held marketing management positions at Centennial Software, Serena Software, MeasureCast, WebTrends, Intel and Oracle. Bill earned an MBA from The Wharton School at the University of Pennsylvania, and a BA in Quantitative Economics from Stanford University.