FAST COMPANY: How do you grow your customer/client/user base?
ADAM HUIE: So the best way to grow your user base is definitely organic, or viral, or a combination of the two. My advice to everyone is tweet hard, fast, and often. Personally, growing my user base, downloads in the mobile space, tweeting nonstop, and getting people to retweet, just reaching your customers at that level, almost hounding them so they get annoyed, but you can't think like that because the more you put it out there, the more they pick it up. Your user base will grow that much faster.
How do you grow your customer/client/user base?
Adam started his career with IAC in 2006 where he developed financial models for Ask.com's emerging businesses and steered the implementation of the financial systems infrastructure. In 2008 he was recruited by IAC’s Mobile division, which led him to co-founding Hatch Labs. Having worked with a diverse set of mobile products, he is our guru in anticipating trends and opportunities in the mobile space. He is also responsible for the overall strategy and operations of the products pipeline, including financial control of the lab.