"Innovation leads to growth, but you have to be careful not to just innovate for the sake of it. So you need to look at how your customers use your products and work at how innovation can make your product easier orfaster or cheaper for them. We built an application on Facebook called Social Shop which our customers wanted so they could sell on Facebook. We used Facebook's innovation to kind of build ours. Innovation excites people who follow your company as well. Also it could be a good way to draw talented people in and to work for you which will help you grow faster as well." -- Mitchell Harper
What's More Important, Innovation or Growth?
Mitchell is the visionary behind BigCommerce's industry-leading innovation, incorporating feedback from thousands of merchants to continually improve the product using a rapid release schedule and agile development methodology. He also built and designed the BigCommerce website and maintains the BigCommerce blog through which he educates customers on industry best practices and shares strategies to grow their businesses.
He also presides over all corporate communication, product positioning, marketing, customer strategy and public relations for the company and is in regular day-to-day communication with thousands of customers via the company's public ideas exchange and bug tracking tools.
