"So with the last little bit of cash we had left, about a million dollars in the bank, we switched horses. I created this crazy kids game called Moshi Monsters. It's basically Tomogachi meets Facebook for kids. We put it live in 2008 and it's just grown like crazy; we are now well over 150 million registered users, we add 1 new user every second, we're in about 200 countries around the world. And it doesn't look like it's slowing down." -- Michael Acton Smith
How did you come back from a major setback?
Michael has been fascinated by games and puzzles ever since receiving a copy of Masquerade for his seventh birthday.
More recent distractions have included Poker, Go, Set, Sensible Soccer, Burnout Paradise, and Guitar Hero. In his early twenties he co-founded the online retailer, Firebox.com. Firebox recently featured in 13th place on the Sunday Times Fast Track list of fastest growing companies in Britain.
Michael launched Mind Candy in 2003 and development on Perplex City began soon after. Michael’s interest in Monsters probably stems from reading too much Dr Seuss and Maurice Sendak as a child.