"When I started my last company, the knowledge I wish I had then that I have now is that I thought through the capital needs on a longer term basis. The original ideas in the products and services you deliver morph into greater ideas, capital resources become necessary, human capital is something you always need to continue to invest in. So I would ask any entrepreneur to think about the longer term capital needs and to think broader than what's on the surface." -- Ed Braswell
What's the one thing you wish you knew before you started your company?
Ed Braswell is president and CEO of edo Interactive, a Nashville-based advertising technology company he founded in 2007. Edo’s Prewards® Performance Marketing Platform combines advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions.
Prior to edo Interactive, Braswell was president and CEO of LINK2GOV Corporation, acquired in 2005 by Metavante, now Fidelity National Information Services (NYSE:FIS). Braswell joined LINK2GOV as executive vice president of sales and business development, was appointed president in 2003 and became the company’s CEO in 2005. He also served on LINK2GOV’s board of directors.
Prior to joining LINK2GOV, Ed served as senior vice president of global sales for Premiere Technologies (NASDAQ-PTEK) where he managed a worldwide sales organization. Ed’s professional experience also includes executive level sales management with Centigram Communications Corp. (NASDAQ-CGRM) and ROLM, an IBM Telecommunications subsidiary.
Ed currently serves on the boards of FactorTrust and MyPaynet.