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30 Second MBA

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"The second big way to attract talent is, from my view, is build from the top down. Find your key executives early on, who are going to lead certain functions, and they will bring a network of great employees from other walks of life in their career with them. In contrast, if you build from the bottom up, you may hire in early employees to certain functions, as you bring executives in, there may be an inefficient change process. The third big thing is to focus on great, passionate employees that are cultural fits for your company, so they have great excitement for the mission you're on. This will translate very strongly into their efforts to bring more people into the company, because their passion will show through. I actually like to formalize this through a referral program, where we actually provide incentive for our employees to bring other employees into the company." -- Doug Mack

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As CEO, Doug is helping to create one of the most exciting online brands today. An e-commerce and
consumer-industry veteran, Doug was CEO and co-founder of Scene7, the leading rich media platform
for e-commerce, powering websites for more than 800 retailers worldwide, among them Nike, QVC,
Macy's, and Williams-Sonoma.

After completing the successful sale of Scene7 to Adobe in 2007, he joined the Adobe executive team, where, as vice president and general manager of digital imaging and dynamic media, he provided leadership for flagship properties such as Adobe Photoshop® and Adobe Flash Media®.

Previously, Doug served as executive vice president of the Home Division for Broderbund Software, where he oversaw the growth of such leading consumer properties as Print Shop and 3D Home Architect.

A graduate of Boston College, Doug began his career at General Electric and later joined McKinsey & Company.

Doug and his family live in a warm, Tuscan-style home in the San Francisco Bay area. When he’s not busy at One Kings Lane, he can be found on the sports fields of the Peninsula with his kids, cheering for their every kick, shot and swing.

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